Free tips for growing your tax office
Get no-cost promotional ideas
Promoting your tax preparation business doesn't have to require big budgets. Before you start investing in advertising and promotions make sure you've exhausted all of the free promotional opportunities that are available. Here are some ideas that won't cost anything more than your time.
Google My Business
Create your free business profile with Google My Business. Create a profile for your business, so that taxpayers searching for tax preparation can find your business and get up-to-date information. With Google My Business you can list:
- Office contact information
- Office hours
- Services you offer
- Photos
- Reviews - encourage clients to give you a positive review and help improve your online reputation
- Appointments - if you use an online appointment tool (see list of supported tools), connect it to Google and clients can schedule an appointment right from your Google listing
Need a website? Google has a website builder where you can create a website for free!
Free IRS resources
The IRS Marketing Express service offers free marketing resources that are IRS approved and help to inform taxpayers that may qualify for EITC. Free downloadable content is available to educate clients. Use the IRS advertising as is, or use their approved language in your own advertising.
Software provider advertising
Your tax preparation software provider may provide free advertising resources. Visit your software provider's website or contact your account manager to see if resources are available.
Digital and print advertising from TPG
Enroll in our Standard Refund Transfer program and you'll receive a free marketing kit, plus access to marketing resources in English and Spanish including access to free digital advertising you can use on your website, social media, or client emails. We also offer pdfs you can print and use in your office.
Tap or click the icons in the photo to get information about free marketing materials.
Free Fast Cash Advance advertising helps you attract clients with the popular taxpayer advance.
Free Walmart MoneyCard marketing kit promotes the option that saves you and your client time.
Premium materials including yard signs and banners attract taxpayers into your office - small shipping and handling fee required.
Refund Transfer materials are available in both English & Spanish.
Free online listing
After you finish your Google Business Listing build your digital presence and improve your Search Engine Optimization (SEO) by creating free online business listings with more popular websites. When people visit your website by clicking links on other credible websites Google rewards your site with higher search engine rankings. Here are just a few sites that are easy to setup today.
Create your business listing and you can display:
- Contact information
- List of services you provide
- Respond to reviews and requests for appointments
- Create a Yelp Deal or Offer
Next Door is an online community for people to communicate about events or activities in their neighborhood. Create a free business listing and help your neighbors find you.
While Facebook is receiving a lot of bad press lately, it's still the primary social network for many consumers. Setup your Facebook business listing and make it easier for consumers on Facebook to find you.
Download 20 additional ideas
Need more ideas? We put together an easy-to-read eBook with 20 ideas for promoting your business without spending any money. Click below to download the guide.
